My Yacht™ Group expands its roster of events, and begins its 2014 calendar of exclusive super yacht gatherings, with a sophisticated cocktail reception during the 29th Annual Palm Beach International Boat Show.
The invitation-only cocktail party, March 21 from 7pm-11pm, takes place aboard the 136-foot Feadship “Lionwind”, currently for sale and charter through Camper & Nicholsons, with Director of Marketing, Daniel Ziriakus on board for the storied company, recognized as the world leader in the luxury yachting industry.
The event debuts a new partnership between My Yacht and VIA International, the home technology provider for today’s sophisticated, luxury homeowner. As the nation’s largest & most-awarded technology integration firm, it provides custom, state-of-the-art home automation, IT networks, home theater, security systems & more that integrate seamlessly & disappear entirely within the home’s design. VP of Marketing, David Harris, will attend.
My Yacht Group’s Nicholas Frankl says, “Palm Beach is the epitome of luxury and elegance, so we’re delighted to welcome Via International aboard, a company that’s recognized the world over for its understated designs and refined technology. It promises to be a special evening, and our guests will be intrigued to learn more.”
Also aboard: CaptiveOne Advisors LLC. The firm specializes in captive insurance strategies for mid-sized businesses, and founder and managing member Wayne Jenkins, plus executives, will be in attendance.
In true My Yacht fashion, several regular luxury brand partners will be aboard:
Hunton Powerboats will display its XRS37, a superbly luxurious and high-performance day boat, with thrill rides available throughout the show exclusively to My Yacht guests. Chateau d’Esclans will pour its fine rose wines, that regularly receive a 95+ point score, while Patrón Spirits will create custom cocktails – the My Yacht Mule and Via Mojito – for the occasion, using its Patrón tequila and Ultimat vodka, also supplying the ever-popular pop-up photo booth in the quayside lounge, where guests will also enjoy a selection of the finest Cohiba cigars.
For more information about our partners please visit:
About My Yacht® Group:
My Yacht® Group creates turnkey, luxury hospitality and branding opportunities on board private superyachts at premier international sporting, social and artistic events. My Yacht™ Group is the result of twenty years spent working in the fields of sports and entertainment sponsorship and experiential marketing, creating long-term strategic partnerships with luxury and aspirational brands that showcase their products and entertain their top clients, while mixing with a highly targeted, pre-qualified guest list at invitation-only events.
Current My Yacht™ Group events can be found at: Miami International Boat Show, Palm Beach International Boat Show, Cannes International Film Festival, Monaco F1 Grand Prix, Monterey, CA’s Concours d’Elegance, Monaco Yacht Show, Abu Dhabi F1 Grand Prix, and Art Basel Miami Beach. Non-yacht events include My Yacht™ Club at the USA F1 Grand Prix in Austin, TX.