Los Angeles, February 23, 2011 – My Yacht Monaco is proud to announce that private wealth consulting firm SwissGuard International, will come aboard as title sponsor of My Yacht Monaco 2011 during the 2011 Monaco Formula 1 Grand Prix weekend. It will use the platform to promote its upcoming SwissTrust International private Swiss bank.

Managing Director Darrell Aviss says, “I attended the 2010 Monaco F1 Grand Prix as a guest of My Yacht Monaco. I’ve been going to the races there for nearly 20 years but I’ve never done them like that! The level of hospitality, the quality of people I met and the type of brands associated with the event in 2010 made coming on board as a partner in 2011 a real easy decision.”

SwissGuard International will be title sponsor throughout the 3-day event, starting with a red carpet, invitation-only party on Friday 27th May at which SAS Prince Albert II of Monaco’s presence is expected.

Nicholas Frankl says, “Darrell Aviss is one of the smartest men I have ever met. For him to recognize the value in being a part of this prestigious event, using it to host his clients and his top associates and increase awareness for his company among a very select group of guests, means a lot. SwissGuard International is a perfect fit for the exclusive platform that is My Yacht Monaco and we look forward to growing this relationship at both this and other global events.”

For more information please contact info@myyachtgroup.com or visit myyachtgroup.com

About My Yacht Group:

My Yacht Group creates turnkey, luxury hospitality and branding opportunities on board private superyachts at premier international sporting, social and artistic events. My Yacht Group is the result of twenty years spent working in the fields of sports and entertainment sponsorship and experiential marketing, creating long-term strategic partnerships with luxury and aspirational brands that showcase their products and entertain their top clients, while mixing with a highly targeted, pre-qualified guest list at invitation-only events.

Current My Yacht Group events can be found at: Miami International Boat Show, Cannes International Film Festival, Monaco F1 Grand Prix, Monterey, CA’s Concours d’Elegance, Monaco Yacht Show, Fort Lauderdale International Boat Show, Abu Dhabi F1 Grand Prix, and Art Basel Miami Beach. Non-yacht events include My YachtTM Club at the USA F1 Grand Prix in Austin, TX. Planned new-for-2014 events include during Hong Kong Art Basel and Singapore F1.

About SwissGuard International:

SwissGuard International specializes in wealth enhancement and asset protection planning for international HNWI and families. Established in 2003, the rapidly-expanding firm offers bespoke financial products to a growing international clientele and has brought best-in-class Swiss investment solutions to private investors around the globe.

It provides an integrated package of wealth management services for international investors in search of secure, confidential and legally compliant strategies beyond the borders of their home countries. Coming soon: SwissTrust International, Private Bank (Switzerland). For more information visit swiss-annuity.com