Los Angeles, May 24, 2011 – My Yacht™ Monaco is partnering with Fisker Automotive to showcase the company’s all-new Karma, the world’s first premium electric plug-in hybrid and the first truly electric luxury vehicle with extended range, during the 2011 Monaco Formula 1 Grand Prix weekend.
The first Karma to come off the production line in Finland will welcome guests on the red carpet of the 2011 My Yacht™ Monaco party. SAS Prince Albert II of Monaco will be in attendance at the event. The Sovereign Prince will then pilot the Fisker Karma around the Monaco race circuit on Saturday morning accompanied by Fisker Automotive co-founder, CEO and executive design director, Henrik Fisker.
Fisker says, “The Fisker Karma project has a distinct Monaco link. Prince Albert was one of the people who inspired me to create the Fisker Karma. When I met him in 2006 he commented that he would love to see a fuel-efficient luxury car, and from that small seed grew the concept of what became Fisker Automotive and our focus on premium EVer cars that deliver pure driving passion. We want to thank both the principality of Monaco and Prince Albert for not only being the inspiration, but also a great support for our groundbreaking automotive green initiative.”
Nicholas Frankl says, “We are delighted that Fisker Automotive has chosen My Yacht™ Monaco as the platform through which to debut this exciting new car. We have been long-time supporters of Prince Albert II’s Foundation that promotes sustainable development and environmental protection, so partnering with an automotive company whose product combines luxury and a green initiative creates a perfect synergy. Plus it’s a great-looking car! So we’re sure our guests will be thrilled to take a closer look.”
About My Yacht™ Group:
My Yacht™ Group creates turnkey, luxury hospitality and branding opportunities on board private superyachts at premier international sporting, social and artistic events. My Yacht™ Group is the result of twenty years spent working in the fields of sports and entertainment sponsorship and experiential marketing, creating long-term strategic partnerships with luxury and aspirational brands that showcase their products and entertain their top clients, while mixing with a highly targeted, pre-qualified guest list at invitation-only events.
Current My Yacht™ Group events can be found at: Miami International Boat Show, Cannes International Film Festival, Monaco F1 Grand Prix, Monterey, CA’s Concours d’Elegance, Monaco Yacht Show, Fort Lauderdale International Boat Show, Abu Dhabi F1 Grand Prix, and Art Basel Miami Beach. Non-yacht events include My YachtTM Club at the USA F1 Grand Prix in Austin, TX. Planned new-for-2014 events include during Hong Kong Art Basel and Singapore F1.
About Fisker Automotive:
Fisker Automotive is an American car company, founded in 2007, committed to producing electric vehicles with extended range (EVer) that deliver uncompromised responsible luxuryTM. The Fisker Karma Sedan is the world’s first premium electric plug-in hybrid representing the company’s firm belief that environmentally conscious cars need not sacrifice passion, style, or performance. Fisker Automotive is a global company that is redefining luxury for the modern sports car buyer. For more information on the brand and the Fisker Karma Sedan, please go to fiskerautomotive.com