Los Angeles, CA May 10, 2012 – My Yacht™ Monaco, now in its seventh year, is pleased to announce the return of four luxury brand partners for 2012. Fisker Automotive, Marquis Vodka, Luxor Champagne and Chateau d’Esclans wines will be on board for 4 days and evenings of luxury hospitality and Formula 1 race viewing during the 70th Monaco Grand Prix.
Nicholas Frankl says, “My Yacht™ Monaco is now a proven and prestigious platform through which these brands are able to engage with a highly-targeted audience at one of the most high profile events on the annual calendar. Clearly, these companies would not be returning year after year if this were not the case, particularly given the current economic climate.”
Fisker Automotive returns for a 2nd consecutive year. The electric luxury vehicle maker, whose Executive Chairman and Chief Designer, Henrik Fisker, will be on board throughout the weekend, will display its Fisker Karma model each evening and will also conduct exclusive ride and drives for VIP guests each day. In addition, a Fisker Karma will be presented to HSH Prince Albert II of Monaco to use as his personal car during the Grand Prix weekend.
Marquis Vodka also returns for a second outing following its collaboration aboard My Yacht™ Miami in December 2011. It will pour its exclusive product for guests throughout the weekend.
Also being served to guests, Luxor Champagne’s 24k gold-flecked Luxor Brut and Luxor Rose. This marks the second consecutive year for the Champagne house aboard My Yacht™ Monaco and their third collaboration; they, too, were aboard during the company’s Art Basel Miami Beach events. CEO Jean-Christophe Rousseau will be aboard.
Returning for a third straight year is Provencal fine wine maker, Chateau d’Esclans. It will be pouring the popular Whispering Angel Rose wine as well as its SachaLichine Sauvignon Blanc.
About My Yacht™ Group:
My Yacht™ Group creates turnkey, luxury hospitality and branding opportunities on board private superyachts at premier international sporting, social and artistic events. My Yacht™ Group is the result of twenty years spent working in the fields of sports and entertainment sponsorship and experiential marketing, creating long-term strategic partnerships with luxury and aspirational brands that showcase their products and entertain their top clients, while mixing with a highly targeted, pre-qualified guest list at invitation-only events.
Current My Yacht™ Group events can be found at: Miami International Boat Show, Cannes International Film Festival, Monaco F1 Grand Prix, Monterey, CA’s Concours d’Elegance, Monaco Yacht Show, Fort Lauderdale International Boat Show, Abu Dhabi F1 Grand Prix, and Art Basel Miami Beach. Non-yacht events include My Yacht™ Club at the USA F1 Grand Prix in Austin, TX. Planned new-for-2014 events include during Hong Kong Art Basel and Singapore F1.
About Fisker Automotive:
Fisker Automotive is an American car company, founded in 2007, committed to producing electric vehicles with extended range (EVer) that deliver uncompromised responsible luxury™. The Fisker Karma Sedan is the world’s first premium electric plug-in hybrid representing the company’s firm belief that environmentally conscious cars need not sacrifice passion, style, or performance. Fisker Automotive is a global company that is redefining luxury for the modern sports car buyer. For more information on the brand and the Fisker Karma Sedan, please go to fiskerautomotive.com
About Marquis Vodka:
Distilled in a 7-column hydro-selection rectification system, that maintains the fullest grain flavors as well as the unparalleled, distinctive and refined quality of the brand, Marquis Vodka is made at Polmos Bialystok in Poland and is distilled from hand-selected rye. For more information, please visit: marquisvodka.com
For more information on Luxor Champagne visit: luxorbrut.com
For more information on Chateau d’Esclans visit: esclans.com/