Los Angeles, CA October 18, 2017 – My Yacht® Group (MYG) returns to the Lone Star State for a sixth consecutive year with it’s custom-created My Yacht® Club (MYC) during the 2017 Formula 1 United States Grand Prix™ race weekend, and debuts a significant new automotive promotional partnership with Cadillac.
As Official Automotive Partner and Supplier of My Yacht® Club, the weekend sees Cadillac showcasing numerous vehicles to guests of MYC, located at new premises for 2017 on Colorado Street, near W. 4th Street, in the heart of downtown Austin. A Crystal White ATS-V and one of only 115 limited edition Glacier Metallic CTS-V’s will be on display outside the Club throughout the weekend and will welcome guests to an exclusive pre-opening cocktail reception on Friday evening with local and international F1 and automotive enthusiasts, HNW guests, plus Cadillac executives and executive engineers in attendance.
To ensure that guests “arrive in style with Cadillac”, exclusive shuttles including 2017 Cadillac Escalades, a 2017 Cadillac CT6, and a 2017 Cadillac XT5 Crossover, all featuring distinctive ‘My Yacht Club’ decals, will provide luxurious complimentary transportation around town.
In addition, a test drive program throughout the weekend will afford MYC guests the opportunity to get behind the wheel of the CT6, CTS-V, and XT5 Crossover to experience first-hand how Cadillac is pushing the boundaries of design, performance and technology.
MYC, in conjunction with Blu, is open from 9pm to 2am Friday 20th, Saturday 21st and Sunday 22nd October and remains the most sophisticated place to party during the Formula 1™ weekend. Tickets and tables are available for purchase.