My Yacht™ Group is to debut an upscale, European-style nightclub at next month’s 2012 Formula 1 United States Grand Prix™ race weekend, November 16-18, 2012, that will provide a unique setting for three nights of VIP hospitality and luxury brand partner integration. The exclusive “My Yacht™ Club” will offer a high-end nightlife experience for visiting race goers and Austin residents alike, creating its custom-built, “pop-up” club at the modern facilities of Ballet Austin in the heart of downtown Austin.
“From working in and around F1 for more than 20 years, especially in Monaco, where we have hosted Royalty, high net worth guests, drivers, models, celebrities and more at our superyacht events and parties for the past 8 years, I’m very familiar with how this unique group of people likes to party! And that’s what we’re creating here in Austin,” says CEO and founder of My Yacht™ Group and the creator of My Yacht™ Club, Nicholas Frankl. “Austin is a vibrant city but I don’t think they’ve ever seen anything like the F1 circus roll through town before, so we’re excited to be a part of that.”
A VIP cocktail reception, 7.30-9.30pm on Friday evening, will kick-off the weekend’s proceedings in fine style. Then, from 9.30pm until 2am, Friday through Sunday, the club will offer VIP tables with bottle service and premium beverages, with “Golden Girl” hostesses looking after the VIP guests, while top International and national DJs keep the dance floor full playing an eclectic mix of house and club music.
Three table levels will be available: V12, V10 and V8. Each will accommodate 8 guests and include all premium beverages, including champagne, all night. Bespoke spaces can be created to accommodate larger parties and a select number of individual passes are available each night, offering unlimited drinks from the club’s bars. Sleek, modern furnishings, custom lighting and state-of-the-art sound systems will ensure a world class club experience.
My Yacht™ Club has partnered with some exclusive luxury brands for this unique weekend: A fleet of 2013 Lamborghinis will welcome guests to the Club each night. “Comte de Mazeray” will make its USA debut with its $500 per bottle 24-karat gold champagne and Patrón Spirits will be pouring its Gran Patrón Platinum on V12 tables, plus Ultimat Vodka, Patrón Silver and XO Café Dark Cocoa and Pyrat Rum throughout the Club. Additional luxury brand partners TBA.
For more information about Lamborghini, please visit: Lamborghini.com
For more information about Patrón Spirits, please visit: Patronspirits.com
For more information about Comte de Mazeray, please visit: Mazeray.com
For more information about Ballet Austin, please visit: Balletaustin.org
About My Yacht™ Group:
My Yacht™ Group creates turnkey, luxury hospitality and branding opportunities on board private superyachts at premier international sporting, social and artistic events. My Yacht™ Group is the result of twenty years spent working in the fields of sports and entertainment sponsorship and experiential marketing, creating long-term strategic partnerships with luxury and aspirational brands that showcase their products and entertain their top clients, while mixing with a highly targeted, pre-qualified guest list at invitation-only events.
Current My Yacht™ Group events can be found at: Miami International Boat Show, Cannes International Film Festival, Monaco F1 Grand Prix, Monterey, CA’s Concours d’Elegance, Monaco Yacht Show, Fort Lauderdale International Boat Show, Abu Dhabi F1 Grand Prix, and Art Basel Miami Beach. Non-yacht events include My Yacht™ Club at the USA F1 Grand Prix in Austin, TX. Planned new-for-2014 events include during Hong Kong Art Basel and Singapore F1.